Articles by Daniel Randa


As SendGrid's Senior Marketing Analyst, Danny is responsible for keeping the marketing team focused on making data-driven decisions to help make sure we are providing value for our customers and prospects. While he may spend his days knee deep in spreadsheets now, Danny spent most of the last 10 years managing email campaigns, website optimization, and PPC campaigns for B2B companies.

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Stretch Your Email Marketing Budget in 2015

Email Marketing
email marketing budget

Despite predictions of its impending doom, email is here to stay. Not only are companies expanding their transactional email programs to further engage their users, but 61% plan to increase their marketing email spend in 2015. There is a lot of incredible new technology giving you more control over your email marketing than ever before. But is it worth it to … Read more ›


Is Your Email Campaign Seeing a 4,000% ROI?

Events
percentage-image

Did you know that according to Return Path’s Email Intelligence report, email, on average, drives a 4,000% return on investment? With a number like that, it’s no wonder email is still the channel companies dedicate a lot of resources to. Unfortunately, many email marketers don’t see any ROI anywhere near the average and resort to strategies like purchasing lists which … Read more ›


Your Toughest ISP Questions Answered

Best Practices
Event Notifications Settings for the Event Webhook

A few weeks ago, SendGrid’s email experts Amy Mustoe and Ryan Harris held a webcast called Google, Yahoo!, and Hotmail, Oh My! Navigating the ISP Landscape. There was so much interest in the topic that Amy and Ryan couldn’t answer all the questions during the webcast. In an effort to continue the conversation, here are responses to all the questions … Read more ›


Webcast: Google, Yahoo! and Hotmail, Oh My! Navigating the ISP Landscape.

Best Practices, Events
ISP Webcast Banner

Anyone who has spent any time trying to get their important email receipts, notifications, or password resets to their users’ inboxes knows how daunting it can be to navigate the ISP landscape. What is the best way to authenticate your email for Gmail users? Does Yahoo! care more about IP reputation or domain reputation? Can I expect a different click … Read more ›


Cyfe Raises the Bar with Simple Plain Text Email

Best Practices
Cyfe Logo

We love to share examples of email done right. This referral announcement from business intelligence platform, Cyfe, is a perfect example of how sometimes, less is more. What Works: Cyfe relies on simple plain text email messages to communicate key information to their user base. In this case, they are announcing a new customer referral program that will help them … Read more ›


Codecademy Launches New Lessons for SendGrid APIs

Best Practices, Partnerships, Product
Codecademy APIs

Today, Codecademy launched a partnership with SendGrid and nine other companies to help novice developers learn how to leverage APIs to create new projects, sites, and apps. SendGrid has always been dedicated to making developers’ lives easier with flexible, well-documented APIs. With the launch of Codecademy’s API lessons, learning to integrate with SendGrid has become even easier. Now, new developers … Read more ›


Email – More Than Just a Digital Envelope

Best Practices, Product
Letters Emails

Email has traditionally been linked with its paper counterpart. It is actually one of the oldest recognizable features of internet communication (the use of the “@” symbol dates all the way back to 1972!) and from the start was a way for people to message inter-personally across an organization or across the world. Many have predicted that with the rise … Read more ›