Author Archives: Daniel Randa

About Daniel Randa

As SendGrid's Senior Marketing Analyst, Danny is responsible for keeping the marketing team focused on making data-driven decisions to help make sure we are providing value for our customers and prospects. While he may spend his days knee deep in spreadsheets now, Danny spent most of the last 10 years managing email campaigns, website optimization, and PPC campaigns for B2B companies.

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Articles Posted by Daniel


Stretch Your Email Marketing Budget in 2015

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Despite predictions of its impending doom, email is here to stay. Not only are companies expanding their transactional email programs to further engage their users, but 61% plan to increase their marketing email spend in 2015. There is a lot of incredible new technology giving you more control over your email marketing than ever before. But is it worth it to pay a premium to have access to all these features, or is it better to go for a no-frills solution to stretch your budget as far as it can go? In my experience, most companies don’t have time to utilize

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Webcast Follow-Up Q&A: How to Get Your Email Marketing Off the Ground

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A few weeks ago, SendGrid’s email experts Ken Apple and Jesse McCabe held a webcast called How to Get Your Email Marketing Off the Ground. They discussed how to: Create cost effective transactional and marketing email programs Get your emails delivered to the inbox Analyze the performance of your programs Scale your program to meet the needs of your growing business With so much to cover, Ken and Jesse couldn’t answer all the questions they wanted to. In an effort to continue the conversation, here are responses to the questions they were unable to get to during the webcast. And for

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Ask an Expert: Getting Started with Email Deliverability

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Email gurus Paul Kincaid-Smith and Carly Brantz kicked off the first of SendGrid’s monthly webcasts a year ago this month with a deep dive into the challenges of maintaining a good sender reputation. Over the past year, we have tackled new topics each month, ranging from technical API workshops to best practices for incorporating marketing into your transactional email. Each month we heard from many people who are struggling with the basics of email deliverability and didn’t even know where to start. In response to the demand for a better introduction to email deliverability, we are adding an additional webcast

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Is Your Email Campaign Seeing a 4,000% ROI?

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Did you know that according to Return Path’s Email Intelligence report, email, on average, drives a 4,000% return on investment? With a number like that, it’s no wonder email is still the channel companies dedicate a lot of resources to. Unfortunately, many email marketers don’t see any ROI anywhere near the average and resort to strategies like purchasing lists which can ultimately doom their campaigns by landing them in the spam folder or on a blacklist. On March 20th, 1:00PM EST, SendGrid email experts Ken Apple and Jesse McCabe will give you all the tools you need to breathe life

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Your Toughest ISP Questions Answered

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A few weeks ago, SendGrid’s email experts Amy Mustoe and Ryan Harris held a webcast called Google, Yahoo!, and Hotmail, Oh My! Navigating the ISP Landscape. There was so much interest in the topic that Amy and Ryan couldn’t answer all the questions during the webcast. In an effort to continue the conversation, here are responses to all the questions they were unable to get to during the webcast. For those of you who missed the webcast, access the on-demand version and learn how to stay within the good graces of the ISPs. How do we do segmentation based on

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Webcast: Google, Yahoo! and Hotmail, Oh My! Navigating the ISP Landscape.

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Anyone who has spent any time trying to get their important email receipts, notifications, or password resets to their users’ inboxes knows how daunting it can be to navigate the ISP landscape. What is the best way to authenticate your email for Gmail users? Does Yahoo! care more about IP reputation or domain reputation? Can I expect a different click and open rate for different ISPs? Join SendGrid email experts Ryan Harris and Amy Mustoe on February 13th at 1:00PM EST as they offer advice on how to comply with ISP expectations and identify trends they are seeing among today’s

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Cyfe Raises the Bar with Simple Plain Text Email

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We love to share examples of email done right. This referral announcement from business intelligence platform, Cyfe, is a perfect example of how sometimes, less is more. What Works: Cyfe relies on simple plain text email messages to communicate key information to their user base. In this case, they are announcing a new customer referral program that will help them acquire new users while rewarding their most valued customers. These three simple lines communicate the benefit and provide a clear call to action that can be easily read in any email reader or on any device. We also like that

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