Author Archives: Carly Brantz

About Carly Brantz

Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers by regularly writing whitepapers, research briefs and blog posts about email, technology and industry trends.

Carly Brantz on Twitter Carly Brantz on Google+

Articles Posted by Carly


3 Email Marketing Strategies to Jump Start Your Summer Sending

Posted on (0 Comments)

A few months ago, our friends at Windows IT Pro asked me to share my thoughts on today’s most popular email marketing trends and strategies. As summer approaches and we start prepping new email campaigns, I thought it would be a good time to re-visit these tips. 1.) What email strategy should people be talking about right now? I believe that marketers can take better advantage of their transactional email messages and incorporate a relevant marketing message and call to action when sending those purchase receipts, shipping notifications, or reminders. While making the primary focus on the transactional message, use

READ MORE »

Email Marketing with the Birthday Email

Posted on (0 Comments)

I love birthdays, even if it means growing older. I recently celebrated my birthday and because I am constantly encouraging segmentation based on subscriber information, I was looking forward to seeing which companies would use my demographic information to target me with a birthday email. Timing Matters Two weeks before my birthday, I received my first birthday email from Sephora with the subject line “Happy (early) birthday, Carly!”. I thought this was an excellent way to not only use my birthday information, but to use it early to cut through the clutter of other emails I would receive on my

READ MORE »

Make Your Marketing Meaningful in 2015

Posted on (0 Comments)

As Lao Tzu, a 6th Century Chinese poet said, “Those who have knowledge don’t predict. Those who predict don’t have knowledge.” As we head into 2015, rather than making outlandish predictions for marketers, I would rather make suggestions on three valuable things I have learned that can improve your marketing program in the new year. Tie together outbound and inbound Traditionally, marketers have separated outbound efforts from inbound. The outbound team works on awareness and bringing visitors to your site and then the inbound team is responsible for nurturing and converting those visitors. Combining these activities, specifically with SEO and

READ MORE »

5 Questions to Ask When Troubleshooting Email Delivery Problems

Posted on (0 Comments)

Yikes! Your delivery rates are low and you don’t know what to do. Before you panic, remember that email deliverability is a tricky business. Accept the fact that there is always a chance that one of your campaigns will fall victim to the spam folder. Even the best senders meet with a delivery failure or two every now and then. To help, here are the 5 questions you need to ask yourself when troubleshooting email delivery problems. #1: Do you know your email sending reputation? You know this already, but it’s worth repeating. ISPs make filtering decisions based on your sending

READ MORE »

Email Delivery Failure: What Causes It?

Posted on (0 Comments)

Email delivery can be a frustrating business. You work hard to create emails that will capture your customers’ attention, and sometimes all of that hard work goes to waste. And despite your customers having asked to receive these emails, Internet Service Providers (ISPs—like Gmail, Yahoo, and AOL) and other filters can make can make 22% of them go undelivered. What’s a sender to do? First of all, it’s important to understand that it’s not personal. ISPs are just trying to sift through over 100 billion emails that are sent daily. This volume of spam makes it extremely difficult for ISPs to

READ MORE »

4 Email Subject Lines To Learn From

Posted on (0 Comments)

Subject lines can make or break the open rates for your email. Therefore, it’s imperative to continuously test the content, tone, and length of your subject lines to see which ones work better. Often the results of your tests will surprise you and your gut instincts will be proven wrong. It is important to having data to back up your decision-making. It’s also helpful to learn from other senders. Recently, we’ve seen some subject lines that missed the mark for being too ambiguous, too forward, or too generic. So let’s take a look to learn from them: Curious What’s Inside?

READ MORE »

Learning from a Couple Email Unsubscribe “No-Nos”

Posted on (0 Comments)

Unsubscribing is the process by which recipients voluntarily remove themselves from your email list. When a person decides they no longer want to hear from you, it’s your job as a sender to make sure the removal process is swift and easy. The CAN-SPAM ACT of 2003 specifically addresses the issue of unsubscribe. Because of the nature of transactional email, especially relative to that of marketing email, it is exempt to the guidelines of the CAN-SPAM Act.  Specifically when sending transactional emails, a company is not required to include a physical postal address or include an email unsubscribe link. Despite

READ MORE »