Articles by Brandon West


Brandon West

As Director of Developer Relations for SendGrid, Brandon's focus is on empowering developers to build things, gathering feedback for new features and improvements, and fostering a cooperative developer community for anything that needs email integration.

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Building a Conceptual Framework: How to Design Programs

Brandon West Technical
Fortran

If you want to learn to code, it’s important to start building a conceptual framework so you can effectively communicate with developers. The book I recommended in that blog post, Simple Program Design, is a great start and will give you the basic tools you need to get going. You can go through the entire book and all the exercises relatively quickly. Most people that are interested in learning to code want to dive in and make something work, and the goal of building a conceptual framework is to make sure you know how to swim first. But Simple Program Design isn’t very heavy on computer science. You don’t need to be a computer scientist to learn to code but


Cheat Codes for Good Documentation

Brandon West Best Practices, Technical
Still my favorite Programming Manual
Still my favorite Programming Manual

The Best Programming Manual

Everybody, especially developers, loves working on documentation. They understand the importance of docs and its impact on customer adoption and customer experience, and they always consider docs when planning and releasing code. Wait, why are you laughing?

Many companies have some kind of trouble with documentation. Lots of common problems make docs difficult to wrangle; information gets out of date or lacks completeness, the content is poorly organized or inconsistent, readers can’t find what they’re looking for, and code samples might be broken. If you walk through most engineering departments and ask for volunteers to help update docs, you’ll be met with silence if not outright derision.

The truth is that there are no cheat codes for creating a culture that values documentation or for creating quality content, but I’d like to share some practical things I’ve learned while trying to do just that at SendGrid, and hopefully give you a few extra lives (or at least some extra quarters) for your game.

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Two Years: A Long Time as an Evangelist

Brandon West Company
Two years of lanyards

24 months. It doesn’t seem to add up; “Developer Evangelist” still seems like the job I just started. I guess after writing code for a third of my life, that’s true. Learning and doing new things keeps me busy enough that I haven’t paid much attention to time sneaking past me. You could say that a lot has happened in those two years and nobody would call you a liar. SendGrid has raised more money, quintupled the number of employees, hit a couple bumps in the road along the way and continued a rapid pace of growth. When they offered me a job two years ago, I could tell this was a great company with a lot of potential. It


Learn to Code: Build a Conceptual Framework

Brandon West Technical
Fortran

When we last talked about learning to code I recommended learning program design before jumping into choosing a program language and writing code. The hardest thing about learning new tech is getting the conceptual framework. My question may be simple, but I don’t know how to ask. — Sarah Allen (@ultrasaurus) July 4, 2013   Sarah Allen is speaking about complex systems in general, but her tweet gets right to the heart of why it’s important to learn flow control structures, simple data modeling, and program design if you want to be a developer: these tools give you the conceptual framework and vocabulary needed to discuss programming with other developers, which is necessary for you to be able to effectively comprehend


Advanced Statistics Available Via API

Brandon West Best Practices, Product, Technical
iStock_000011435957XSmall

Earlier this year we added a few beta statistical reports that show you the location, device and browser information, and ISPs of the recipients that click and open the emails you send. We have been working hard on improving these reports and integrating them more fully with the rest of our offerings. You can now retrieve these statistics via our Web API so you can crunch the numbers as you see fit or display them in your application’s dashboard. Head over to the Advanced Stats API documentation for more details and example calls. Happy coding!


Announcing the Official SendGrid Perl Library

Brandon West Company, Product, Technical
Good news, everyone!

Good news, everyone! We’ve open sourced an officially supported Perl library for SendGrid. We have used this library internally for some time and decided to release it for the community to use and improve. The readme on github has more information on how to get things going, but the code for sending a simple email and using some SendGrid features looks like this:   Packaging this library and getting the tests to run was fun since I had never touched Perl before. There is tons of good material out there regarding Perl, as you would expect given its history and popularity. Like any language, there are several different ways to accomplish the same tasks, so I got caught up a


What’s in Your Developer Evangelist Travel Kit?

Brandon West Company
Evangelist tools

Evangelists arrive at airport gates with just enough time to board. They have stockpiles of frequent flyer miles and memberships in a variety of hotel loyalty programs. They know exactly how to pack their bag depending on where they’re heading and for how long. I asked a few fellow road warriors what ends up in their travel kits when they prepare to head out. The most common items are a supplemental battery pack like a Mophie Juice Pack or Zagg Sparq for those moments when your phone is at 5% and you’re trying to map your way back to the hotel, a variety of display adapters for plugging in to monitors and projectors, a mobile hotspot, a notebook, and some


New SendGrid Documentation Launched

Brandon West Company, Product
docs

Today SendGrid is excited to announce our new and improved documentation! Some of the highlights of the new system are: Quicker load times Improved navigation and organization More relevant search results Increased legibility Cleaner presentation of code samples Ability to toggle between JSON and XML examples The new system will allow us to collaborate on updates and changes much more quickly, and we hope that the changes will allow developers to find what they need quicker than before. We’d love to hear your feedback on how you like the changes or what we can do to make things better, so feel free to email us.


Lone Star Ruby Hackathon Recap

Brandon West Events
LSRC Hackathon

Last weekend after the Lone Star Ruby Conference in Austin, a group of developers gathered at Capital Factory for an overnight hackathon with a focus on communications. In addition to the awesome support and space donated by Capital Factory, the event was put on by Context.io, Twilio, SendGrid, and Searchify. The prizes were big ticket items, with first place taking home a MacBook Pro with Retina Display, and the runner-up getting a Thunderbolt Cinema Display. There were also prizes for the best use of Twilio and the best use of SendGrid. Read More ›


A Hackathon with a Civic Focus: Colorado Code for Communities

Brandon West Events
Code for Communities Logo

I see a lot of ideas at hackathons that are fun but not necessarily useful, or that are useful but not solving big problems. That’s not a judgment on building things solely for fun or as novelties; that’s a big part of the spirit of hacking, and it’s hard to tackle big problems in a couple days. But the focus was a little bit different at the Colorado Code for Communities hackathon last weekend at Uncubed in Denver, where a group of hackers, local representatives and local sponsors got together to “build and improve the latest apps that bring sustainability into the forefront of everyone’s lives.” The structure of the event was a little different as well. Everyone was asked


Hacking for Stacks of Cash: API Hackday Portland recap

Brandon West Events
Stack of Cash

Stack of CashPortland is one of my favorite cities. There’s amazing beer, ridiculously good coffee, a variety of awesome restaurants and food carts, a great public transit system, and a bunch of friendly people. There’s also a solid tech scene that is growing with the help of incubators like PIE. It’s easy to see why companies and their employees might want to start in Portland or relocate there, and that makes it a great place for hackdays.

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