Are You Taking Good Care of Your Children?

Are You Taking Good Care of Your Children?

Best Practices, Product
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Group of ChildrenNo, I’m not getting personal. I’m talking about child accounts. If you send email on behalf of your customers, you can use SendGrid and our Subuser API to manage child accounts, and give your customers the same benefits you enjoy with SendGrid.

Here are the highlights:

  • Subusers share the same overall credit pool but have their own unique SMTP credentials, settings, statistics, and site login.
  • Simply send mail through a Subuser account using that account’s SMTP credentials to send mail rather than the parent account credentials.
  • Grant customers access to our APIs so they can further customer their experience.
  • Actively manage bounce records, spam reports, invalid emails and unsubscribes so you can provide a higher level of support to your customers. Even, get sample messages to ensure they are sending legitimate email.
  • Set account limits by managing the rate of emails subusers can send.

An added benefit of the SendGrid platform is whitelabeling. With this feature, emails look like they come from your customers (not you) so you can safeguard their brand image without compromising the reliability of their email messages. You can even put each client on separate IPs to ensure integrity of the email streams.

Want to learn more about what our APIs can do for your business? Download the SendGrid API Guide to find out.


Carly Brantz
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With more than 15 years of experience, Carly Brantz is an email deliverability and inbound marketing veteran. As the VP of Revenue Marketing at SendGrid, Carly empowers her team to transform marketing from a cost center to a revenue generator. With a key focus on funnel optimization, Carly leads the team responsible for content creation, lead nurturing, SEO/SEM, and website optimization. An accomplished speaker, Carly shares her email delivery and revenue marketing tactics as a headline speaker on SendGrid’s international roadshow as well as other Marketing conferences.
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