A lot has changed in the email world since we first released our Deliverability Guide at the end of 2011. So to close out 2013 and usher in 2014, today we’re releasing an updated version of our comprehensive guide. Introducing SendGrid’s Email Deliverability Guide V2.
This updated guide includes an overview of everything you need to know about email deliverability with updated information on how to:
-Build your reputation
-Secure your infrastructure
-Authenticate your mail streams
-Monitor your sending data
-Send great content
If you need more motivation, think about this…
Email is the backbone of the social web.
Can you imagine Facebook without email or any other web application functioning without email? It is the primary—and often the only—channel for communicating with members and customers. Everything from order confirmations to friend requests and privacy updates are sent via email.
Deliverability is a secret crisis facing any business that relies on email communications. Unfortunately, most companies don’t think about deliverability until they have a major issue—like when thousands, or in some cases millions, of emails fail to arrive. Businesses falsely assume that an email is delivered if they don’t receive a bounce notification. But the reality is very different—according to ReturnPath’s 2013 Email Intelligence report, 22% of opt-in emails never make it to the inbox.
When anticipated messages aren’t received, you not only lose revenue, but you also lose your customers’ trust. Consider what the impact of a 22% loss of your list means to you and take the necessary steps to increase the reliability of your email communications now.