Search Results for: email inspiration

Marketing Email Inspiration: Short & Sweet From Of a Kind

As a resident email nerd here at SendGrid, I spend plenty of time sifting through (maybe even enjoying) our inbox. Unfortunately, not everyone shares my enthusiasm, and most recipients only spend a few seconds on each email… Seconds! When you’re given just a few seconds of time, it needs to really pack a punch! That’s exactly what Of a Kind did with today’s Email Inspiration. Of a Kind is a website that focuses on featuring new fashion designers that inspire the creators Claire Mazur and Erica Cerulo. I’ll take you through their email from the top to the bottom starting with the

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Marketing Email Inspiration: Welcome Back to Lush

Sometimes the best way to learn is by example. That’s why we like to occasionally highlight transactional and marketing emails that we’ve received and tell you what we think. We’re strong believers in humor and winback campaigns here at SendGrid and we luckily found an email that combines the two! Winback campaigns are an important player in keeping your lists up to date. They help confirm whether unengaged users would like to remain on your list, or be removed. A good way to identify who is engaging (clicking, opening, etc.) with your emails is through SendGrid’s Event Webhook. It reveals a treasure

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Marketing Email Inspiration: REI Asks For Your Preference

Personalization is key to any email strategy. That’s why you have to take every opportunity to get to know your customers beyond a simple click. Take a moment to profile your customers and collect relevant data points that will help you customize the user experience. To get started, create a preference center. A preference center provides a centralized location for customers to manage and update their information. This can include the basics like name, subscription, and email address, or you can expand to mailing address for location-based communications or interest categories to send more targeted messages. The key here is

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Marketing Email Inspiration: How GearBuzz Woos You Back

Email list growth is the primary goal for most email marketing programs. Achieving it can be a task in and of itself, but inevitably some of the subscribers you worked so hard to acquire, go silent. For optimum email deliverability, we recommend that you automatically purge non-responders from your list every six months. However, before doing so, you can opt to send a “win-back” campaign to renew user interest. Win-Back Campaigns “Win-back” or “reactivation/re-confirmation” campaigns are designed to remind your user why they subscribed in the first place and provide an incentive for them to engage with you again. Send

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Transactional Email Inspiration: Why Tonx Asks You to Put a Shirt On!

What better way to close out the week than with a little email inspiration? As you know we just love transactional email, so we can’t pass up an opportunity to voice our opinion on anything email. We come across so many examples that sharing them seems like one of the best ways to help you create a better program. Here’s an example from coffee brewers, Tonx and our thoughts on what makes it great. (Keep in mind that transactional email has the highest open and click-through rates than any other email so consider using this forum to dialogue with your customer.)

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Marketing Email Inspiration: Uber Cool Facts

Instead of pulling pranks on April Fool’s Day, why not provide your users with some useful information instead? That’s exactly what car service, Uber did on April 1, 2013 when they sent an email with helpful tips to their user base. (More on that below.) Using a holiday to your advantage definitely has its pros, especially when trying to capture your subscribers’ attention. But this isn’t a new idea and thousands of other companies will devise their own clever ways to stand out from the crowd. So you need to be on top of your game, and do the same!

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Transactional Email Inspiration: REI Knows How To Welcome Their Customers

Here’s the one thing you need to know about welcome messages. Ready for it? Never subscribe a new user without a welcome message! Know why? Because welcome messages rock and because… An email welcome message confirms the email address. When acquiring new subscribers, maintaining good list hygiene is of utmost importance in maintaining high email delivery rates. By immediately triggering an email at the point of subscription, you can weed out any bad emails before permanently adding them to your file. An email welcome message confirms the subscriber. Inbox clutter is our worst enemy. Many people sign up for email

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