SendGrid's Email Deliverability Blog

From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.


Marketing Email Inspiration: Welcome Back to Lush

Email Marketing
Lush_Email_Example

Sometimes the best way to learn is by example. That’s why we like to occasionally highlight transactional and marketing emails that we’ve received and tell you what we think. We’re strong believers in humor and winback campaigns here at SendGrid and we luckily found an email that combines the two! Winback campaigns are an important player in keeping your lists up to Read more ›


Marketing Email Inspiration: How GearBuzz Woos You Back

Email Marketing
Inspiration

Email list growth is the primary goal for most email marketing programs. Achieving it can be a task in and of itself, but inevitably some of the subscribers you worked so hard to acquire, go silent. For optimum email deliverability, we recommend that you automatically purge non-responders from your list every six months. However, before doing so, you can opt Read more ›


Marketing Email Inspiration: Uber Cool Facts

Email Marketing
Inspiration

Instead of pulling pranks on April Fool’s Day, why not provide your users with some useful information instead? That’s exactly what car service, Uber did on April 1, 2013 when they sent an email with helpful tips to their user base. (More on that below.) Using a holiday to your advantage definitely has its pros, especially when trying to capture Read more ›


Transactional Email Inspiration: REI Knows How To Welcome Their Customers

Best Practices
Inspiration

Here’s the one thing you need to know about welcome messages. Ready for it? Never subscribe a new user without a welcome message! Know why? Because welcome messages rock and because… An email welcome message confirms the email address. When acquiring new subscribers, maintaining good list hygiene is of utmost importance in maintaining high email delivery rates. By immediately triggering Read more ›


Transactional Email Inspiration: Birchbox Hits the Bullseye With Their Email Content

Best Practices
Inspiration

Intuitively, it makes sense that transactional email has the highest open rate across all forms of email. Seeing as a majority of transactional email is the result of consumer activity, its arrival is usually anticipated. Yet the question stands: why not grab that opportunity to include some content that would traditionally be perceived as marketing? Few companies make use of Read more ›


Seasonal Email Marketing Inspiration

Email Marketing
FitBit Father's Day Email

Seasonal marketing isn’t just for major holidays like New Years, Fourth of July, and Thanksgiving. It also covers holidays like Father’s Day. Our email inspiration today comes from our customer Fitbit, who’s showing Father’s Day some love with their email marketing! The email below not only follows many of the best practices we preach (clean design, one call to action, Read more ›


Email Subject Lines: Mother’s Day Inspiration

Best Practices
Mother's Day

Earlier this week, Carly wrote about Retention Science’s study about subject line length (spoiler alert: keep them short!). As I prepare for our next stop on the SendGrid Delivered email tour in Toronto next month, I’ve started thinking more about email subject lines myself. With Mother’s Day fast approaching, I scanned my promotions tab in Gmail yesterday to look for Read more ›