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Marketing Email Inspiration: Short & Sweet From Of a Kind

Email Marketing
OfaKind_EmailInspiration

As a resident email nerd here at SendGrid, I spend plenty of time sifting through (maybe even enjoying) our inbox. Unfortunately, not everyone shares my enthusiasm, and most recipients only spend a few seconds on each email… Seconds! When you’re given just a few seconds of time, it needs to really pack a punch! That’s exactly what Of a Kind did with today’s Email Inspiration. Of a Kind is a website that focuses on featuring new fashion designers that inspire the creators Claire Mazur and Erica Cerulo. I’ll take you through their email from the top to the bottom starting with the highlights: Exciting Subject Line: If you’re not excited about what you’re offering, why would your recipient be? Plus the cliffhanger:Read More ›


Marketing Email Inspiration: Welcome Back to Lush

Email Marketing
Lush_Email_Example

Sometimes the best way to learn is by example. That’s why we like to occasionally highlight transactional and marketing emails that we’ve received and tell you what we think. We’re strong believers in humor and winback campaigns here at SendGrid and we luckily found an email that combines the two! Winback campaigns are an important player in keeping your lists up to date. They help confirm whether unengaged users would like to remain on your list, or be removed. A good way to identify who is engaging (clicking, opening, etc.) with your emails is through SendGrid’s Event Webhook. It reveals a treasure trove of information about your list that can help you identify areas for improvement in your targeting and messaging. Remember,Read More ›


Marketing Email Inspiration: REI Asks For Your Preference

Carly Brantz Email Marketing
Who_Are_You

Personalization is key to any email strategy. That’s why you have to take every opportunity to get to know your customers beyond a simple click. Take a moment to profile your customers and collect relevant data points that will help you customize the user experience. To get started, create a preference center. A preference center provides a centralized location for customers to manage and update their information. This can include the basics like name, subscription, and email address, or you can expand to mailing address for location-based communications or interest categories to send more targeted messages. The key here is to only collect data that you will actually use. Remember, it’s okay to start small. As your capabilities to provideRead More ›


Marketing Email Inspiration: How GearBuzz Woos You Back

Carly Brantz Email Marketing
Inspiration

Email list growth is the primary goal for most email marketing programs. Achieving it can be a task in and of itself, but inevitably some of the subscribers you worked so hard to acquire, go silent. For optimum email deliverability, we recommend that you automatically purge non-responders from your list every six months. However, before doing so, you can opt to send a “win-back” campaign to renew user interest. Win-Back Campaigns “Win-back” or “reactivation/re-confirmation” campaigns are designed to remind your user why they subscribed in the first place and provide an incentive for them to engage with you again. Send no more than two of these emails, and if those subscribers remain inactive, permanently remove them from your list. TakeRead More ›


Transactional Email Inspiration: Why Tonx Asks You to Put a Shirt On!

Carly Brantz Best Practices
Inspiration

What better way to close out the week than with a little email inspiration? As you know we just love transactional email, so we can’t pass up an opportunity to voice our opinion on anything email. We come across so many examples that sharing them seems like one of the best ways to help you create a better program. Here’s an example from coffee brewers, Tonx and our thoughts on what makes it great. (Keep in mind that transactional email has the highest open and click-through rates than any other email so consider using this forum to dialogue with your customer.)   Clear, Fun Subject Line: With a subject line, like this – [Tonx Shipped] – Put a Shirt On! –Read More ›


Marketing Email Inspiration: Uber Cool Facts

Email Marketing
Inspiration

Instead of pulling pranks on April Fool’s Day, why not provide your users with some useful information instead? That’s exactly what car service, Uber did on April 1, 2013 when they sent an email with helpful tips to their user base. (More on that below.) Using a holiday to your advantage definitely has its pros, especially when trying to capture your subscribers’ attention. But this isn’t a new idea and thousands of other companies will devise their own clever ways to stand out from the crowd. So you need to be on top of your game, and do the same! If you want to get it right, take cues from your audience and learn from your peers. Find out whatRead More ›


Transactional Email Inspiration: REI Knows How To Welcome Their Customers

Carly Brantz Best Practices
Inspiration

Here’s the one thing you need to know about welcome messages. Ready for it? Never subscribe a new user without a welcome message! Know why? Because welcome messages rock and because… An email welcome message confirms the email address. When acquiring new subscribers, maintaining good list hygiene is of utmost importance in maintaining high email delivery rates. By immediately triggering an email at the point of subscription, you can weed out any bad emails before permanently adding them to your file. An email welcome message confirms the subscriber. Inbox clutter is our worst enemy. Many people sign up for email and forget they even did it. By sending a welcome message, you can remind your subscriber of the action theyRead More ›


Transactional Email Inspiration: Birchbox Hits the Bullseye With Their Email Content

Best Practices
Inspiration

Intuitively, it makes sense that transactional email has the highest open rate across all forms of email. Seeing as a majority of transactional email is the result of consumer activity, its arrival is usually anticipated. Yet the question stands: why not grab that opportunity to include some content that would traditionally be perceived as marketing? Few companies make use of the fact that the CAN-SPAM Act allows transactional email to have up to 1/3 of its content dedicated to remarketing. Our featured email from Birchbox, a unique discovery commerce platform that features monthly subscriptions for product trials, delivers on not only the integration of marketing in their transactional email, but also includes many other great email practices that we applaud. TheseRead More ›


Marketing Email Inspiration: Twitter Skillfully Promotes Their Advertising Options

Carly Brantz Best Practices
Twitter-marketing-email

Need a little email inspiration? Learning from your peers can be the best education. Here is a great example of a marketing email from Twitter that follows key best practices. We’ve included a brief breakdown of why we like it, what we think could be improved, and our final verdict. What Works: In an effort to alert the public to their new business program, Twitter sent promotional email to their user base inviting them to start advertising. The clear call to action backed by testimonials makes a powerful statement about proof of concept. The subject line: “@karen, gain more followers by advertising on Twitter” is echoed in the copy and drives home the benefit Twitter advertising can provide businesses. TwoRead More ›


Transactional Email Inspiration: Zulily’s Well Branded Order Confirmation

Carly Brantz Best Practices
Zulily-confirmation-email

What makes a great email? Rather than tell you, we’ll show you. Here is an email from Zulily, a daily deals site for moms, babies, and kids that shows how important clear messaging and branding is in a transactional email. Clear subject line: The subject line of this email clearly states the nature of the message as an order confirmation:  Zulily: New Order # 809178472. The message is succinct and contains important details about the order destination, purchased items, and the transactional total. The email is upfront with the information its sharing—it tells the customer exactly what they need to know. Strong branding: The order information is presented in an easy to read layout with clear branding.  Zulily’s colors andRead More ›


Seasonal Email Marketing Inspiration

Email Marketing
FitBit Father's Day Email

Seasonal marketing isn’t just for major holidays like New Years, Fourth of July, and Thanksgiving. It also covers holidays like Father’s Day. Our email inspiration today comes from our customer Fitbit, who’s showing Father’s Day some love with their email marketing! The email below not only follows many of the best practices we preach (clean design, one call to action, easy unsubscribe, and more), it also employs two powerful email marketing techniques: urgency and incentives. Urgency By using the subject line “ENDS TODAY: Free Shipping for Father’s Day!” they immediately grab the attention of the recipient. I know I received an email with similar content to this one before, so by sending a “reminder” email, they can hopefully capture anyoneRead More ›


Email Subject Lines: Mother’s Day Inspiration

Best Practices
Mother's Day

Earlier this week, Carly wrote about Retention Science’s study about subject line length (spoiler alert: keep them short!). As I prepare for our next stop on the SendGrid Delivered email tour in Toronto next month, I’ve started thinking more about email subject lines myself. With Mother’s Day fast approaching, I scanned my promotions tab in Gmail yesterday to look for some good last minute deals (sorry Mom!) and I ran across something that appealed to the email geek in me: UnCommon Goods is one of my favorite creative gift sites and email senders. I’ve written about them before and I’ll continue to sing their praises, as many others have, due to their impeccable branding and incredible, creative storytelling. But backRead More ›