February 2012


Why Response Metrics Matter

Best Practices, Product, Technical
iStock_000011367808XSmall

While we often focus on delivered rates when talking about email deliverability, response metrics will soon be equally important in determining whether or not your email arrives. ISPs are increasingly looking at subscriber engagement levels to determine the validity of your email messages.  While not all ISPs are using engagement data and those that are all have different criteria, the fact is that opens, clicks and other engagement metrics are now playing a role in delivery decisions.

ISPs are expanding their measurement criteria because they want to confirm that your subscribers are real and active. If a subscriber logins and interacts with messages in their inbox, they are considered active users. The opposite behavior might mean that there are large numbers of inactive subscribers and therefore, standard reputation metrics may not be the best indicator of message value. Data on opens and clicks provide a more complete picture of the sender and it’s subscriber relationships.  So if you’ve been laser-focused on deliverability numbers, now is the time to expand your view. … Read more ›


Customer Success: SendGrid Becomes the Mayor of foursquare

Best Practices
foursquare

 If you’re familiar with location based services, then you are most certainly aware of foursquare – the mobile platform that makes cities easier to use and more interesting to explore. At SendGrid we are caught up in the craze and quite competitive internally for our foursquare points and mayorships.  While most communication between foursquare users happens within the application,  email alerts, friend requests, check ins, and “mayorship” status result in over 60 million transactional emails sent per month. … Read more ›


SendGrid’s First In-House Mobile Hackathon

Company, Events
IOGEAR-logo

By all accounts, the first ever SendGrid hosted hackathon was a fantastic success! Both for our team here at SendGrid and those who came to hack with us. As a result, we will definitely hold more hackathons here at our office in Anaheim, locally in Orange County and in other cities around the country.

Before I recap the event, I’d like to give thanks to some of the key people who helped make this hackathon a success. Penny, our office manager at SendGrid, was instrumental in making sure all of the logistics were in order, from initial planning to organizing our workspaces to the “unofficial” after party. Thanks to Tom, our former VP of Engineering for attending the entire event and helping with the final judging.

Special thanks goes out to our wonderful sponsors Heroku and IOGEAR who delighted hackathon winners with awesome prizes. And to all of the attendees, both SendGrid employees and visitors, who made this event fun, educational and entertaining.

Now, on to the good stuff …

… Read more ›


Does SEM Affect Deliverability?

Best Practices, Technical
SEM - Search Engine Marketing

With all the emphasis being placed on search engine marketing, one question remains unanswered. Does search engine marketing (SEM) affect email deliverability? While there may not be a direct correlation between email and SEM, there are cross channel implications that you need to consider since the goal of most online marketing efforts is to engage in an email exchange that will lead to customer relationship.

Your SEM efforts typically will drive visitors to a landing page or your website. From there your goal is to convert these visitors into subscribers and ultimately, customers. In each case, you are attempting to develop a relationship with that visitor to engage with your brand for an extended period of time. Whether you are asking the visitor to subscribe to your email list or complete a sale, you will be collecting data that can be used to for your promotional email efforts or subsequent transactional email messages. In either case, you need to follow sound email practices to ensure the people who end up on your list want to receive your email messages. Here are few tips to help bridge the gap between email and SEM. … Read more ›


A Startup Weekend for the record books: the SLC community is fo realz

Events
sw slc header

A few weeks ago, I took a tiny plane over the Rockies to Salt Lake City to attend our first Startup Weekend as Global Sponsors.  Our good pal (and loyal customer), Al Doan, was the local organizer of @SWSaltLake, and he did an amazing job facilitating the first ever SW for the SLC startup community.

When Al moved to SLC a few months ago, he set out to play a role in strengthening the community. He noticed an untapped potential, given the plethora of talented, intelligent people that seemed to be missing a venue in which they could express themselves and create new things. People told him that a Startup Weekend couldn’t happen – “No one will come out on Sunday” … “It’s been tried before, and it failed,” he was told.

Al wasn’t convinced, and as it turns out, the community was right there with him. Personally, as soon as I found out that Al was behind the effort to bring Startup Weekend to a new city, I was committed, and thus, so was SendGrid. … Read more ›


SendGrid Partners with AppDirect

Partnerships
Appdirect-sendgrid-Syndication-Network-for-SaaS

Today, we are pleased to announce a SendGrid partnership with AppDirect. AppDirect is the cloud services marketplace company that helps you to distribute your cloud services across a network of different application stores. They also provide their partners the ability to easily deploy their own branded marketplace, a model known as MaaS (Marketplace-as-a-Service). … Read more ›


Leveraging SendGrid’s Event API

Guest Post

This guest post is from H. Wade Minter at TeamSnap, a SendGrid customer.

TeamSnap is a web/mobile tool to help keep sports teams and social groups organized. With that mission, email deliverability is critical. Our users send a lot of email, most of it important team-related business We need to make sure that the email gets delivered, as well as watch out for bouncing addresses or spam complaints. We don’t want to get blamed when someone shows up at the wrong field because they didn’t get the email that their coach sent out. Keeping our deliverability numbers high is paramount, as well as making sure we’re only send email out to people who should be receiving it. … Read more ›


Why Opens & Clicks Are Important to Email Deliverability

Best Practices, Technical
iStock_000012962442XSmall

While we often focus on delivered rates when talking about email deliverability, response metrics will soon be equally important in determining whether or not your email arrives. ISPs are increasingly looking at subscriber engagement levels to determine the validity of your email messages.  While not all ISPs are using engagement data and those that are all have different criteria, the fact is that opens, clicks and other engagement metrics are now playing a role in email delivery decisions. … Read more ›


Email Throttling Basics

Best Practices
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Email throttling is controlling the amount of email messages sent to one ISP or remote server at one time.  Sometimes ISPs block messages when a high volume is sent by one sender at one time because they might be concerned its spam. While this may seem somewhat restrictive, it does provide senders with some unique opportunities.

… Read more ›


How to Handle Email Bounces

Best Practices

What’s the best way to handle email bounces? Below are three best practices to employ when dealing with invalid email addresses. But first, let’s establish a basic understanding of the two types of bounces that you’ll find in your email stats dashboard.

Soft vs. Hard Bounce

A soft bounce is a temporary failure that happens when an email smtp server rejects an incoming message. This could be caused by a full mailbox or connection error. A soft bounce simply means that you can try to send your message again later when the condition has resolved.

A hard bounce is a permanent failure in which the host or recipient is unknown. This could be caused by a bad or expired email address. In this case you should not attempt to send the email again. … Read more ›