Monthly Archives: February 2012

Why Response Metrics Matter

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While we often focus on delivered rates when talking about email deliverability, response metrics will soon be equally important in determining whether or not your email arrives. ISPs are increasingly looking at subscriber engagement levels to determine the validity of your email messages.  While not all ISPs are using engagement data and those that are all have different criteria, the fact is that opens, clicks and other engagement metrics are now playing a role in delivery decisions. ISPs are expanding their measurement criteria because they want to confirm that your subscribers are real and active. If a subscriber logins and

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Customer Success: SendGrid Becomes the Mayor of foursquare

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 If you’re familiar with location based services, then you are most certainly aware of foursquare – the mobile platform that makes cities easier to use and more interesting to explore. At SendGrid we are caught up in the craze and quite competitive internally for our foursquare points and mayorships.  While most communication between foursquare users happens within the application,  email alerts, friend requests, check ins, and “mayorship” status result in over 60 million transactional emails sent per month. Related PostsCheat Codes for Good Documentation Using SendGrid API in Tiggzi Mobile App Platform How to Calculate the Cost of Maintaining Your

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SendGrid’s First In-House Mobile Hackathon

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By all accounts, the first ever SendGrid hosted hackathon was a fantastic success! Both for our team here at SendGrid and those who came to hack with us. As a result, we will definitely hold more hackathons here at our office in Anaheim, locally in Orange County and in other cities around the country. Before I recap the event, I’d like to give thanks to some of the key people who helped make this hackathon a success. Penny, our office manager at SendGrid, was instrumental in making sure all of the logistics were in order, from initial planning to organizing

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Does SEM Affect Deliverability?

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With all the emphasis being placed on search engine marketing, one question remains unanswered. Does search engine marketing (SEM) affect email deliverability? While there may not be a direct correlation between email and SEM, there are cross channel implications that you need to consider since the goal of most online marketing efforts is to engage in an email exchange that will lead to customer relationship. Your SEM efforts typically will drive visitors to a landing page or your website. From there your goal is to convert these visitors into subscribers and ultimately, customers. In each case, you are attempting to

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A Startup Weekend for the record books: the SLC community is fo realz

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A few weeks ago, I took a tiny plane over the Rockies to Salt Lake City to attend our first Startup Weekend as Global Sponsors.  Our good pal (and loyal customer), Al Doan, was the local organizer of @SWSaltLake, and he did an amazing job facilitating the first ever SW for the SLC startup community. When Al moved to SLC a few months ago, he set out to play a role in strengthening the community. He noticed an untapped potential, given the plethora of talented, intelligent people that seemed to be missing a venue in which they could express themselves

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