At SendGrid, our focus has always been on achieving the highest levels of customer satisfaction. SendGrid continues to grow because we solve web developers’ email headaches. And these same web developers love to share their stories about how they resolved common problems in their industry. As such, we’ve expanded our customer and testimonial section of our website to include some … Read more ›
On average 20% of email goes undelivered or winds up in the spam or junk box. Using “back-of-the-napkin” math, you can quickly gauge the potential loss. For example, if you send 100,000 emails, only 80,000 of your emails are actually reaching your customers each month. If each email is worth $50 to you, then losing 20% of your audience translates into a significant loss of revenue. … Read more ›
We are very happy to announce that Standing Cloud, a leading provider of cloud-based application management solutions has teamed with SendGrid to make our leading cloud email delivery, analytics and scalability available to Standing Cloud customers. For cloud customers running hosted applications on Standing Cloud, the integration with SendGrid reduces the complexity of sending high-volume transactional emails while improving their deliverability, reliability and ROI. … Read more ›
One of the main (and probably most important) reasons email goes undelivered is because subscribers are complaining about your messages. Subscribers complain to their ISP by marking your email as spam and these complaints affect your email reputation. Each ISP has a threshold for complaints and if you cross it, your email gets blocked at the gateway.
There are a number of reasons why subscribers complain about your email, but in order to find out whom and why, you need to have access to feedback loop information. Complaint feedback loops capture subscriber complaints for the ISPs, but the information is available to email senders if they sign up to receive the data. With access to the data you can do three things: … Read more ›
Today, we are thrilled to announce our new SendGrid partnership with Windows Azure, Microsoft’s cloud platform. We are very excited about this partnership where we will be providing our industry-leading email infrastructure to all Windows Azure customers. As part of the initial sign up, we are including a free package with 25,000 free emails each month. Tens of thousands of … Read more ›
Exactly how and why do we share online content? That is what the New York Times and Latitude Research set out to discover in their 2011 study, “The Psychology of Sharing.”
Surprisingly, during their survey of 2,500 self-described “medium-to-heavy content sharers” they found that good, old fashion email continues to be the number one sharing tool. Yes, the younger you are the more likely you are to utilize Twitter, Facebook, Google+ or something similar as a communications tool, but email for the most part remains the most popular way users choose to share news. … Read more ›
Despite the prevalence of HTML email, plain text emails are still viable tools for soliciting a response from your subscribers. Plain text emails appear in place of HTML emails in certain email clients and are often used in transactional email and on mobile devices.
But just because it is plain text doesn’t mean it doesn’t need to be designed. In fact, the lack of the design options with a format that is inherently hard to read will challenge you to be more creative with your copy and delivery. Here are few tips on how to design and thereby maximize the effectiveness of your plain text messages. … Read more ›
Design has become increasingly important in creating an enjoyable, and even acceptable, experience for today’s average web user. This trend is not going away. On the contrary, as users become more savvy and accustomed to friendly design, the bar for quality design will continue to rise.
However, good design does not necessarily mean fancy graphics and never-before-seen user interactivity, such as that which we find in the always innovative Google Doodles. Design often hinges more so on simplicity and functionality, as is the case with HTML emails. The importance of email design is two-fold: first, design plays a big part in getting your email into your customers inbox; once that hurdle is cleared, design helps encourage the user interaction that represents your true end goal. … Read more ›
We know that 20% of email never makes it to the inbox. Those are the facts according to numerous studies on email deliverability. As an app developer, even if you have built a winning product, it means nothing if you can’t communicate effectively with your customers to get them to use it.
There are two types of email messages traditionally pushed out to customers – marketing email and transactional email. Marketing messages (a.k.a. commercial email) are email messages that encourage recipients to take an action such as purchasing a product, registering for an event or downloading content. Emails like newsletters, coupons or other promotional mail fall into this category. While recipients have actively subscribed to this list, it does not necessarily mean that this subscriber has converted to an active and loyal customer. … Read more ›
Most email service providers have been offering dedicated IP addresses for nearly a decade. We didn’t think this topic was particularly controversial, but an interesting industry post presented a unique view on this practice. While we appreciate the viewpoint of that post, we feel obligated to remind our readers why we believe that dedicated IPs are important and what role they can play in your email success.
Why would a sender need or want a dedicated IP rather than a shared IP? It all comes down to the word dedicated. In this case it means there is an IP address dedicated for your exclusive use. Only your mail is sent via this IP and this means that any deliverability problems that arise only impact you and are a direct result of your practices. This is of course in stark contrast to a shared IP where your mail is bulked along with the mail of dozens or perhaps even hundreds of other senders and deployed from the same IP. This means any issues that arise may or may not be the result of your practices – and your reputation is only as good as the reputation of the worst sender on the IP. So if one sender rents a list from a disreputable vendor, gets a bunch of spam complaints and the IP ends up blacklisted your mail is blocked along with theirs. … Read more ›
As we finish up our top ten reasons you need SendGrid in 2012, our last two reasons focus on our belief that everything we do is about our customers. There is no other system that can do what we do while providing long term value that is focused on your personal success. We really do care about our clients and keeping you happy.
Reason #9: At your service 24 hours a day, seven days per week.
Delivery failures are not restricted to Monday through Friday between 9 and 5. When a problem occurs, you need help right away. That’s why our support team is available around the clock to help you with any issue that may arise. … Read more ›