SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Track Transactional Email in Real-time

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Historically, it was difficult to track transactional email. Developers were never sure if the email was delivered. There are various reasons email can be tripped up along the way. Email can bounce, ISPs can throttle you or you could be marked as spam. A lot of these problems can be avoided with a transactional email service, which will make sure your emails get delivered. But what about tracking these emails? Both marketing and transactional email can be extremely beneficial to a company, but flying blind to the data means missed opportunities. The type of data you can track includes notifications

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SendGrid is Providing the Event Webhook to All Customers with Bronze Accounts and Higher

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SendGrid is proud to announce that we’re now providing access to our powerful Event Webhook to all of our customers who have a Bronze-level account or higher! We want to help everyone send great email, and one of the best ways to do that is to learn what happens to messages AFTER you hit send. By seeing if the message is delivered, bounced, opened, or clicked on, you can make changes and improve your email campaign. The Event Webhook addition to Bronze accounts allows you to monitor your email activity in real time. The Event Webhook provides notification of events

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Personalization Can Turn Your Emails Into A Product Users Want

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This guest post comes from Bandsintown, the No. 1 concert discovery application. Concert-goers are busy with their work and social life, making it hard to stay up on their favorite bands’ live performances. In fact, about 35% to 40% of seats go unsold every year, primarily because fans don’t know which artists are playing in their area. In live music, your most dedicated fans need you to find them, not the other way around. We created Bandsintown to solve this problem, making sure you’d never miss another live show by your favorite artist, and personalized, geotargeted emails help drive this.

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Make Your Mac Speak Incoming Emails

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There are a lot of great use cases and business applications of our Inbound Parse Webhook. But sometimes you just want to hack for fun. Since the Parse Webhook is interactive and real-time, it’s a good one for hacking. In this blog post we are going to mashup some Python, the Parse Webhook, ngrok and osascript to make your Mac speak incoming emails. Set Up Incoming Emails The general idea is: receive an email, have your machine speak the subject. To achieve the first part, we need to receive emails in our application, which is easy with the Parse Webhook.

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Job Searching for Dev Bootcamp Graduates

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The following is a guest post from SendGrid engineer Jeffrey Matthias. As a graduate of Dev Bootcamp, I am often asked for advice as fellow graduates begin their first job search. Admittedly, it can be a daunting task, perhaps harder than the bootcamp itself. Your New Job: Find a Job You want to get a job working full time as a developer? Landing that job is your new job. I don’t care what the situation is, plan to spend at least 40 hours a week on finding work and keeping your skills up. Don’t go too crazy beyond that, as

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From Internal IT to Hacking Robots in Warsaw

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This post comes from Kevin Grablin, IT Operations Engineer and SendGrid’s newest employee ambassador. “How would you like to go to Makerland in Warsaw?” I almost fell off the ski-lift at Eldora when Tim Falls (Director of Developer Relations) offered me the opportunity to fly 5,302 miles to Warsaw Poland to attend the first ever Makerland conference. He was offering me my first chance to play the role of a SendGrid Ambassador and attend an amazing event. It’s important to understand why this was such a huge deal for me, as my role in SendGrid is not that of a

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Announcing SendGrid’s Open Source EventKit for the Event Webhook

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SendGrid Support is happy to share the results of our first open source project! Projects like this come from a set of Support Engineers who volunteer to be part of the Support Incubator, an internal team dedicated to creating automation tools for our support engineers and customers. This project will help customers configure their own private endpoint and database to accept Event Webhook data from their SendGrid account. Our Event Webhook gives our customers unique insight into their email program, by sharing data around 9 key email events: Processed Dropped Deferred Bounce Delivered Open Click Spam reports Unsubscribe EventKit Benefits

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