SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Improve Your Email Program Instead of Focusing on Social

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Here’s the deal: email continues to outperform social media when it comes customer engagement, and it doesn’t look like that’s going to stop any time soon. According to the Radicati Group, there are more than 100 billion wanted emails sent everyday… and that number is expected to rise: According to Forrester Research, user interactions with companies on social websites peaks with Instagram at 4.21%, followed by Facebook at .07%, and Twitter at .03%. Those numbers only represent interactions, and they don’t necessarily mean that viewers took the next step to visit their website. Email, on the other hand, gets much

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Holiday Sending Hacks

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The holidays are an exciting time! Between party planning, gift buying, and family time, it’s easy to get caught up in all that marvelous madness. SO we wanted to grab your attention before that marvelous madness sets in and your email program takes a back seat to hot cocoa drinking and hardcore sledding. Holidays are (and your inbox will verify this) a crazy time for email as well. And when you’re sending higher volume, it’s even more important to get your sending practices right. Join us for an original SendGrid webcast Holiday Sending Hacks on Tuesday, October 28th at 1 PM

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SendGrid is Helping Bring StartupBus to India

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Last year I got to ride on the StartupBus from New York to Austin, Texas. My team and I created a StartUp in 3 days, got the ability to demo in front of some amazing judges and got great feedback/friends along the way. When Prateek from AirPair mentioned the opportunity to help bring that amazing experience to aspiring entrepreneurs and developers in India, I jumped at the chance. As of now, I’m working with Prateek Gupta from AirPair, Taylor Wallace from WeVue, and the past conductor of the Florida bus, to help bring the India trip to fruition. Below is

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Help Contribute to SendGrid’s Open Source Documentation

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I have been the documentation developer at SendGrid for a couple weeks now. I was hired to organize and improve the customer facing documentation from a content, engagement, and functional perspective. The outpouring of excitement for enhancing our documentation is absolutely amazing. Everyone I have talked to has willingly offered their time and knowledge to make sure that I have the resources and information I need to get my job started. Everyone also has thoughts and ideas on what we can do with docs to make them better. Our documentation has touched or has been touched by nearly every single

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5 Questions to Ask When Troubleshooting Email Delivery Problems

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Yikes! Your delivery rates are low and you don’t know what to do. Before you panic, remember that email deliverability is a tricky business. Accept the fact that there is always a chance that one of your campaigns will fall victim to the spam folder. Even the best senders meet with a delivery failure or two every now and then. To help, here are the 5 questions you need to ask yourself when troubleshooting email delivery problems. #1: Do you know your email sending reputation? You know this already, but it’s worth repeating. ISPs make filtering decisions based on your sending

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The 4 S’s of a Good API Demo

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Guy Kawasaki’s “The Macintosh Way,” is packed with good advice and is a quick read that you should absolutely check out. You can get The Macintosh Way as a free download. In it, there’s a chapter called “How to Give Good Demo,” where Kawasaki suggests that good demos should be short, simple, sweet, swift, and substantial, and that starting with a script that satisfies these requirements is the foundation for success. As sound as Guy’s advice is, we face different limitations than he faced in 1983. Our audiences have a way to tune out a bad demo instantly by grabbing

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Why HackRU Is My Favorite Hackathon

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My all-time favorite hackathon took place this past weekend at Rutgers University in New Brunswick, NJ. Now, I’m definitely biased this being my alma mater and all (plus having helped plan and run it for a year and a half :P) so please keep that in mind with what follows. Here are a few things that I think HackRU continues to do well. Scale naturally At no point has HackRU “tried to get bigger.” Bigger does not always mean better when it comes to hackathons. As attendance grows, it becomes much harder to provide an exceptional experience. The very first HackRU

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