SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

SendGrid’s Updated Email API Guide

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In order to help you take full advantage of all our email APIs, we continually strive to release new content and update older resources so that you’re better able to send email exactly the way you want. Over the last couple of months, I worked with members of the SendGrid Developer Evangelist and Support teams to update the SendGrid API Guide. With their help, the updated guide has new information and use cases to help you best take advantage of our webhooks and APIs. SendGrid’s APIs Our APIs have been created to help SendGrid users quickly integrate with our platform,

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Email Marketing 101: Strategy

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There’s a lot to take into account when you’re trying to create an email marketing strategy. Whether you’ve just started out and want to create a strategy for the first time, or if you’re in the middle of a complicated email marketing program and need a gut check, our sending mantra that we share with all of our clients is a great place to start. The SendGrid mantra is that you need to… Send the right message, To the right person, At the right time, With the right frequency. Obviously those four qualifiers don’t cover every single aspect of an email

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10 Reasons I Love Being a Developer Evangelist (In Pictures)

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I’ve now been a Developer Evangelist (or as I call it, a Devangelist) for 29 months. I’ve admittedly been close to burn out twice, but bounced back from both close-to-burnouts with the knowledge to keep myself from doing it again. I’ve been all over the world, spoken at some of the best conferences, attended some of the best hackathons, learned an unbelievable amount, mentored some of the finest minds I’ve ever come across, and enjoyed every minute of it. To document my ongoing experience as a Devangelist, I thought I’d throw together this pictorial blog to tell my story. So, here

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3 Tips for Perfecting List Segmentation

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The following is a guest post from Zach Watson at TechnologyAdvice. Learn more about Zach at the end of the post. Few principles are as central to effective marketing as segmentation. Think about it: the variances in your customers’ needs, characteristics, and behavior shapes every piece of your marketing. These details influence the campaign creative, the campaign channels, and they even affect the product design. Segmentation is the act of implementing and organizing the knowledge you have about your customers. And when it comes to choosing the right tools for the job, it’s difficult to deny the utility of the tried-and-true

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Expectation Setting and CASL

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These days, expectation setting also has legal implications. With the introduction of the Canadian Anti‑Spam Legislation (CASL) a little less than a year ago, expectation setting has a new level of importance. In the context of your email program, setting expectations means that when a user signs up to receive your newsletter or your mail stream, they have a good idea of what kind of mail they’re going to be receiving from you and how often they’ll be receiving it. The majority of spam complaints are the result of getting an unexpected email. This means that even though someone has signed

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Learning Configuration Management as a DBA

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Before SendGrid, I used to deploy all my databases by hand. I’d have a documentation page, (a Google doc, internal wiki page…whatever) and it would be a long bulleted list of “Install this, then install this.” If you have ever maintained “How to” documents like that, this picture to the right will eventually ring true. This was obviously not a good approach. Especially when small details start changing, but the “documentation” lags behind. Then you have a situation that enables tribal knowledge, which means a 3AM Ops person, who is not the DBA, and has even less of an ability

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Ignite Engagement at a 1:1 Level with Boomtrain and SendGrid

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The following is a guest post from Shannon Johlic from Boomtrain. Read more about Boomtrain here and more about Shannon at the bottom of this post.  Seth Godin once said, “I don’t want to get email from anybody; I want to get ‘me-mail.’” With Boomtrain and SendGrid, it’s time to start giving your customers “me-mail.” Today, we are excited to announce a new partnership that enables you to make your emails hyper-relevant for each and every one of your subscribers through machine intelligence powered content recommendations automatically built into your SendGrid emails. In today’s 1:1 economy, where customers are demanding

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