4 Ways Relevant Email Can Increase Site Traffic and Drive Engagement

Everyone knows that email is fantastic for quickly pushing messages out to customers and members but it can also be a powerful way to increase website traffic.  This is especially true in the era of social networks when an email alert is often the trigger that drives a member to interact with the social site.  How can you use email to increase your site traffic and drive more engagement?  How can you leverage all your SEO efforts to enhance your email program and get these two efforts working in harmony?

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SendGrid Now Available for HP Cloud Services

SendGrid, the leader in email deliverability, today announced that SendGrid’s industry-leading email infrastructure service will be made available to HP Cloud Services customers, giving them a trusted option for transactional email management and delivery. SendGrid will also power transactional email for the HP Cloud Services platform itself, ensuring that critical app-generated email reaches HP Cloud Services customers.
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How to Keep Your Password Reset Emails Out of the Spam Folder

Transactional emails are arguably the most important and impactful messages being sent to your customers because they are an expected and desired communication. Oftentimes, customers are actually waiting to receive email from you. Such is the case when it comes to password reset or recovery messages.

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Three Questions to Ask your SMTP Service Provider Before You Buy

Getting your emails delivered to your customers is imperative if you want them to respond to your messages. While employing an outsourced SMTP email server solution is the best choice due to its east of use and flexibility, before you make a final decision on who will take on the important task of handling your transactional email, make sure you ask the provider these three key questions. read more

So you’ve built this awesome app…what’s next?

So you’ve built this awesome app…what’s next? Chances are you’ll need some way to send email from your app to communicate with your users. SendGrid offers a number of APIs that power email-based features in applications. We also have the deliverability chops to ensure those messages dodge the spam folder. Check out our new video, and learn how SendGrid can help you reach your online community.

Webinar: Q&A With Carly and Paul

SendGrid’s email experts Carly Brantz and Paul Kincaid-Smith hosted a webinar last week offering tips on how to improve your sender reputation. We received so many great questions that we weren’t able to get to them all. Carly and Paul wanted to continue the conversation on the SendGrid blog and address some questions they didn’t have time to answer last week.

If you missed the webinar, you can access a recording here.

How do outlook users complain that a message is spam?
PKS: They complain through the junk email reporting tool plugin that works to improve the Microsoft Outlook spam filter. They may also use a third party Outlook plugin like Cloudmark to report spam

What is an ESP?
CB: An ESP is an email service provider. They are organizations that provide email servers to send, receive and store email for organizations and/or end users. They can also be a company which offers email marketing or bulk email services. read more

Email is Not Dead…Again

Is email dead?  Of course not but if you’re not convinced here are some reasons why email is very much alive.

Email is the engine of the social web. According to Radicati, as of 2011, there were 3.1 billion email accounts worldwide – and it is these accounts that are fueling the amazing growth of social networks like Facebook and Twitter. How do people sign-up for a social network?  With an email address.  How do they receive alerts and communications about those accounts? Via their email address.  In fact, the email address is often the only piece of personal contact information social networks (and many other online businesses) have for their customers.  When was the last time you received a letter or phone call from Facebook?
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