SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Code Challenge: More Natural Language Processing on your email with the Alchemy API

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In the last blog post I walked through TextBlob and showcased a quick App that can be a first responder to incoming emails. In that example it would respond back differently based on the sentiment of the incoming email. For this post I wanted to further dive into Natural Language Processing and showcase how you can take advantage of the Alchemy API to find out other really interesting parts of your incoming email. This can be used for auto responding back, categorization, classification and more with email. Data that Alchemy API can give you on text: Entity Extraction Sentiment Analysis

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The Top Tech Posts from October

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The SendGrid Blog is designed to be a resource for all the people out there sending email. Whether you’re the founder of a small business, a VP of Marketing at a large company, or a developer working on a project at a hackathon, we want to have content tailored to your needs. For the more technically-oriented readers, our tech posts are written by SendGrid’s fantastic developer evangelists. Whether they’re exploring new code or creating one-off apps, they’ve always got new stuff to show you. Below is a compilation of the most popular technical posts from October: Help Contribute to SendGrid’s

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Code Challenge: Get Sentiment Analysis of Incoming Emails with Parse Webhook and TextBlob

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For Day 3 of this series, I wanted to start diving into an application of Machine Learning. This has long been one of my favorite topics in Computer Science. For this post I wanted to touch upon Natural Language Processing. It’s a field of artificial intelligence (AI) that focuses on the ability for machines to manipulate Natural Language and derive meaning from it. It probably sounds badass because it is.   Sentiment Analysis with TextBlob In particular I want to focus on Sentiment Analysis and mashing that up with Email. In this blog post I’m going to create a quick

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Hackathon: To Theme or Not to Theme?

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Hackathons are already a giant movement worldwide, especially in the US and now in Europe with the recent launch of the MLH season in that region. They’ve been growing more and more in South America as people, communities, and companies are exposed to them and see the value in helping and organizing. A common question that hackathon organizers ask me is: Should we have a theme for our hackathon? Well, let’s do a blog post to help answer that question! What’s a Hackathon? So let’s start by quickly defining a hackathon: Hackathons are time-limited events that will usually vary between

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Code Challenge: Creating a Black Friday Mashup with Kimono and SendGrid

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This is the post for Day 2 of my 15 Days of Code Challenge. In it, I’ll be looking at the Kimono Labs API and mashing it up with the SendGrid Web API. I’ve wanted to play around with the Kimono Labs API for a while, but never got the time. We’ve talked about the difference between webhooks and APIs on the blog before, so you can head there for a refresher. I thought this would be perfect for Day 2 of my blog series. Plus, Black Friday is this week and what better way to show off another cool API

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Deliver Email That Matters

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The relationship between a business and its customer is like any other in life.  Its success relies on effective and clear communication. In today’s online and mobile environments what does effective communication look like? A series of connected interactions between you and your customer that delivers critical information for continued engagement. And what’s the most trusted means of making those connections? Email. When your customer clicks “reset password” they are connecting to you for critical information to continue engaging with your application. That email matters. When you promote a new product or feature to re-engage or grow that customer, that

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Code Challenge: Learning Swift

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Day 1 – Learning Swift As part of the 15-Day Code Challenge that I’ve come up with, I’m learning about 15 new technologies in 15 days. The first is Swift, Apple’s new coding language. I’ve always liked developing for mobile, but I haven’t had the time to explore and play around with Swift until today. In this post I’m going to go over my experience learning Swift and building my first app. For this blog post, I have been primarily reading the ebook that Apple released. It’s a great resource and I highly recommend it for learning Swift.   Step

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