SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Use Threads to Send an Account Verification Reminder

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The following is a guest post from Andrew Smith at SendGrid Labs. Below, he’ll share some insight on how to set up an account verification reminder using our new triggered email service, Threads. Setting up an account verification reminder in Threads is super easy, yet powerful. Here’s an example of how the SendGrid Labs team used Threads to set up a reminder for Loader.io. Step 1: Paste the Thread’s JavaScript snippet into the <head></head>of your web app. Replace “XYZ” with your Threads project ID found in the JavaScript snippet on your dashboard. Alternatively, you can connect your web app to

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Canada’s Anti-Spam Legislation (CASL): FAQ

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If you haven’t visited the content corner of SendGrid in a while, you may have missed some of the new content we’ve created around Canada’s Anti-Spam Legislation (CASL). Our delivery consultant, Jacob Hansen, hosted legal expert, Shaun Brown, in a CASL-focused webcast where we discussed what CASL is, what it does and doesn’t apply to, and what measures you need to put in place for your email program to be compliant. We received a ton of great questions that we summarized and submitted to Shaun for a quick webcast recap–check out Shaun’s answers below! CONSENT CLARIFICATION Is there a similar nation or state law

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4 Factors that Affect Email Deliverability

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The following is part of a series of guest posts from Windows IT Pro that takes an in-depth look at SMTP. So far, we’ve learned about the history of Simple Mail Transfer Protocol (SMTP) and examined various definitions for when an email is considered “delivered.” In this final post from Windows IT Pro, they examine 4 key factors that affect email deliverability. Many factors can affect deliverability, including having a good sending reputation, properly authenticating your mail through SPF and DKIM, and having strong permission practices. But four factors really stand out: The health of the messaging infrastructure What’s in the

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5 Common Email Misconceptions…Demystified

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Email lives in a fluid environment–what may have been completely taboo yesterday could be preached as a best practice today. Because of this, it’s easy to buy into some bad information. We grabbed one of our, Delivery Consultants, Jacob Hansen to clear up 5 common email misconceptions he encounters on the front lines when he’s working with our customers! Plug in your headphones and press play for 6 wonderful minutes of email myth busting with Jacob, or scroll down to get straight to business with a quick misconception recap. 5 Common Email Misconceptions (with video timestamps) #1. The bigger the list,

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A Q&A With SendGrid’s Delivery Experts

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I love working in email because there’s always something new to learn. But sometimes with all of the protocols, stats, and new laws and regulations (like CASL and the Russian Data Localization Law) it can all feel a little technical. Recently, I’ve seen a lot of delivery and inboxing stats shared in the industry that haven’t had a lot of context or explanation as to what they mean and why they’re important to customers. So I thought that I’d sit down with some members of our delivery team, especially our Delivery Consultant, Luke Martinez, to help me demystify what some of

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Exceptions to Canada’s Anti-Spam Legislation (CASL)

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Disclaimer: This is not legal advice. An equally important notion of being aware of what a law applies to, is knowing what it doesn’t apply to! We were lucky enough to host legal expert Shaun Brown from Nnovation LLP for our webcast CASL Compliance 101 to discuss a range of topics involving Canada’s Anti-Spam Legislation. For a thorough download from Shaun, check out our webcast byte below (just under 6 min) or for just a quick list of complete and partial exclusions scroll down!    Complete CASL Exclusions Personal/family relationship Inquiry or application Within organizations Between organizations with a relationship

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Doubling Email Volume With 99% Delivery: How Nextdoor is Leveraging SendGrid

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Nextdoor is using today’s social media and communications technology to revive local community connections and bring people together. On Nextdoor, neighbors create private websites for their neighborhoods where they can ask questions, get to know one another, and exchange local advice and recommendations. Since its inception a little more than three years ago, Nextdoor has seen incredible growth and adoption. Today, the company provides a communication platform to more than 69,000 communities in the US. “We’ve seen communities alert members of lost pets, dangerous animals, or witnessed crimes. With our partnerships with local public agencies, police forces have come to

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