Best Practice Guides

Download SendGrid’s complimentary best practice guides to improve your email sending practices and to best take advantage of the SendGrid email delivery platform.

Global Email Benchmark Report

Global Email Benchmark Report

SendGrid’s inaugural Global Email Benchmark Report dives into the engagement metrics of email sent through SendGrid to help you improve your sending strategy and increase the effectiveness of your email program. The insights and data for this report came from 30 billion emails from about 100,000 different senders to over 1.5 billion different recipients.

  • Benchmark email metrics for monthly send rate, open rate, and click-to-open rate.
  • The top 5 inbox providers and devices or platforms used by recipients in the countries SendGrid customers send to most often.
  • Advice from SendGrid experts on how senders in each industry could alter their email programs to improve engagement.
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2017 Interactive A-Z of Email Marketing Guide

2017 Interactive A-Z of Email Marketing Guide

Email marketing is one of your strongest channels for ROI and customer acquisition, so the more informed you are about best practices, the more return you’ll see. So from A (Audience) to Z (Zone In On Your VIP Recipients) and every letter in between, let this interactive guide help you step up your email game in 2017.

The Expert’s Guide to Email Marketing


The Expert’s Guide to Email Marketing taps into the experience and knowledge of email marketing professionals that send messages to millions of recipients. Learn about their success and what they keep in mind before hitting send.

  • 5 different sections covering subject lines, calls to action, images, segmentation, and content.
  • Advice on what you should concentrate on with your email program.
  • Tips for improving your email program from experts with years of experience.
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Recess Rules of Email Marketing

Recess Rules of Email Marketing

Feeling nostalgic? Rewind back to simpler times with SendGrid’s Recess Rules of Email Marketing Guide. It provides a fresh spin on the rules of email marketing and includes tips and tricks on how to create and maintain a successful program. What’s inside the guide?

  • Rules of thumb for email marketers
  • Advice on how to implement best practices and concepts
  • Resources to help improve your sending and content
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2016 Email Deliverability Guide

2016 Email Deliverability Guide

22% of legitimate email never makes it to the inbox. If email drives your business, then email deliverability is mission critical to your success. SendGrid’s Deliverability Guide provides key insights into the factors that affect whether or not your email makes it to the inbox. It includes best practices that every developer and marketer should know.

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Email Marketing 101 Tips

email marketing 101 tips

When you sit down to develop a new email marketing program or campaign, where should you start? We recommend starting with this content bundle! Our aim is to help pave a rock-solid foundation for you to build the rest of your program on by tackling your:

  • Strategy
  • Welcome email
  • Content
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Email Marketing Survival Kit


Preparation is the key to any successful email campaign—having the right tools in your email marketing toolkit can make all the difference. To help, we’ve assembled our most popular email marketing content in our Email Marketing Survival Kit.

What’s Inside the Kit:

  • The A-Zs of email marketing
  • Advice on how to write and design effective marketing emails
  • A sending framework that will keep you and your subscribers happy
  • Tips from our email insiders on what new tactics to try (and avoid!)
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SendGrid Email Infrastructure Guide


Deciding whether you should build and manage an email infrastructure in-house or outsource it to an email service provider (ESP) can be difficult. SendGrid’s Email Infrastructure Guide will walk you through the build vs. buy decision. We cover deliverability, scalability, support, cost, and other considerations that you’ll have to keep in mind. If you set up your email correctly, and you’ll have a better chance of getting your messages to the inbox.

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A-Z of Email Marketing


With email marketing being one of your strongest channels for ROI and customer acquisition, the more informed you are about proven best practices, the more return you’ll see. So from A (Audience) to Z (Zone In On Your VIP Recipients) and every letter in between: G (Give Before You Take), N (Not all Designers are Email Designers), P (Permission Marketing), let the A-Z of Email Marketing Guide help you step up your email game in 2016.

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The SendGrid Buyer’s Guide


Now that you are considering using SendGrid’s cloud-based system, you need to be sure you are choosing the solution that will meet your immediate and long-term needs. SendGrid’s Buyer’s Guide highlights the power of the SendGrid platform by illustrating the benefits SendGrid can have on your business.

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SendGrid API Guide


There is no limit to what you can do with SendGrid’s APIs. Read our API Guide to receive a comprehensive overview of all of our APIs, to learn more about sample use cases and client success stories, to gain valuable tips on where to find additional integration information online, and to find links to sample code. With this knowledge, you’ll be a master of our APIs in no time!

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Inbound Parse Webhook Guide


SendGrid’s Inbound Parse Webhook allows messages to be posted directly to your application, database, or any location that can accept JSON data. With this guide, learn how to take best advantage of this webhook so you can:

  • Welcome feedback
  • Interact with your customers
  • Collect valuable data
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