Top 5 Tips for Better Holiday Emails

November 16, 2015

Over the past few years mobile usage has exceeded desktop usage during the holidays between Fridays and Sundays. Victor Amin of SendGrid outlines how email campaigns can be made stronger for mobile screens.

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Email Overload Stressing Out Consumers

November 13, 2015

“Email overload is real,” agrees Victor Amin, data scientist at SendGrid. “Consumers can’t always keep up with the bombardment of email marketing messages in their inbox. Marketers need to be careful not to fatigue their recipients. You should send multiple emails per day only rarely, and only to recipients who consistently engage with your mail,” Amin says. “For those on your list with low engagement, send less frequently. And, of course, those recipients with no engagement shouldn’t be sent to at all.”

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4 Common Email Marketing Misconceptions . . . Demystified

November 10, 2015

Email lives in a fluid environment: What may have been completely taboo yesterday may well have turned out to be a best practice today. And because of this constant evolution in email, marketers may be using old bad habits when they create a new email marketing campaign. This article includes four common misconceptions about those campaigns.

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Getting it Right with Email Marketing: Insider Tips

November 8, 2015

A summary of interesting tips, metrics and techniques that can actually make a measurable impact on your email marketing strategy.

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7 Email Marketing Tips to Make Your Campaigns ‘Sweeter’

October 30, 2015

The aim should be to delight potential customers with an unexpected treat, not to trick them. The mentality of huge mail-outs in order to increase list size, or subscriber number, can really poison your email program efforts and more specifically, your sending reputation.

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Reaching Last-Minute Halloween Shoppers

October 30, 2015

Jillian Wohlfarth, director of content at SendGrid, says that subject lines are pivotal for email marketing campaigns. “A good starting point, which is frequently overlooked, is that the subject line needs to be short and sweet,” says Wohlfarth.
She cites a recent SendGrid study that discovered that the most common subject line word length is seven words, but three-word subject lines have the highest engagement rates.

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Five Common Email Misconceptions Demystified

October 29, 2015

We’ve summarized here some of the most common email marketing misconceptions that, for one reason or another, are still around today.

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The Four Hs of SendGrid

October 20, 2015

According to Google Ngram, there has been a surge in the use of the words happy, honest, hungry and humble after a steady decline over the last century. These are the same values that are fundamental to SendGrid's corporate culture.

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C-suite Career Advice: Sameer Dholakia, SendGrid Inc.

October 13, 2015

A profile of SendGrid CEO, Sameer Dholakia.

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SendGrid Launches Triggered Email Service Called Threads

October 10, 2015

SendGrid has recently announced the launch of Threads, a new behaviour driven triggered email service. But what is “triggered email” anyway? Triggered email is a way of sending hyper-relevant messages to users at the right time, based on actions on a website or within an app. This is what Threads by SendGrid aims to achieve – strengthening customer engagement, loyalty and driving revenue for organisations.

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SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We manage all of the technical details from scaling the infrastructure, to whitelist services and real-time analytics. We offer world-class deliverability expertise to make sure your emails get delivered.

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