November 13, 2015
“Email overload is real,” agrees Victor Amin, data scientist at SendGrid. “Consumers can’t always keep up with the bombardment of email marketing messages in their inbox. Marketers need to be careful not to fatigue their recipients. You should send multiple emails per day only rarely, and only to recipients who consistently engage with your mail,” Amin says. “For those on your list with low engagement, send less frequently. And, of course, those recipients with no engagement shouldn’t be sent to at all.”
November 10, 2015
Email lives in a fluid environment: What may have been completely taboo yesterday may well have turned out to be a best practice today. And because of this constant evolution in email, marketers may be using old bad habits when they create a new email marketing campaign. This article includes four common misconceptions about those campaigns.
November 8, 2015
A summary of interesting tips, metrics and techniques that can actually make a measurable impact on your email marketing strategy.
October 30, 2015
The aim should be to delight potential customers with an unexpected treat, not to trick them. The mentality of huge mail-outs in order to increase list size, or subscriber number, can really poison your email program efforts and more specifically, your sending reputation.
October 30, 2015
Jillian Wohlfarth, director of content at SendGrid, says that subject lines are pivotal for email marketing campaigns. “A good starting point, which is frequently overlooked, is that the subject line needs to be short and sweet,” says Wohlfarth.
She cites a recent SendGrid study that discovered that the most common subject line word length is seven words, but three-word subject lines have the highest engagement rates.
October 13, 2015
A profile of SendGrid CEO, Sameer Dholakia.
October 10, 2015
SendGrid has recently announced the launch of Threads, a new behaviour driven triggered email service. But what is “triggered email” anyway? Triggered email is a way of sending hyper-relevant messages to users at the right time, based on actions on a website or within an app. This is what Threads by SendGrid aims to achieve – strengthening customer engagement, loyalty and driving revenue for organisations.