Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers?

September 28, 2015

When you're creating your calls to action, don't ignore the user experience. Columnist Paul Ford has some tips for ensuring that your recipients respond well and engage with your CTAs.

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Apple Devices Experience Fall in Email Open Rates

September 17, 2015

Email open rates on Apple devices have stagnated while Android is on the rise, according to research by SendGrid.

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When it Comes to Email in Europe, Android Trumps Apple

September 15, 2015

Aaron Beach, senior data scientist at SendGrid, shares his insights on the company’s email usage stats across Europe.

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The Third “S” To A Successful App: Street Smarts

September 11, 2015

We have discussed how scalability and simplicity are leading factors to an app’s success, but in addition to having a strong coding skill set, developers need street smarts, or knowledge of the state of the market and of themselves. Why? Because an app is unlikely to reach its full potential and achieve success without the developer knowing their strengths and what markets to build for. That is the third “S” to successful app.

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Why Accelerators Are Getting Hotter Than B School

September 9, 2015

According to Global Accelerator Network calculations, roughly 65 percent of start-ups that graduated from one of the network's more than 70 member accelerators raise funding after leaving, while another third successfully raise a second round of financing. Well-known companies, like Dropbox, Reddit, Meerkat, and SendGrid, have all passed through accelerator programs.

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Did You Know This About Email Subject Lines?

September 2, 2015

SendGrid analyzed 18 million emails and distilled three important aspects of what makes a great email subject line.

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Apple Open Rates Slow Across EU as Android on the Rise

September 1, 2015

Apple device open and click rates have stagnated across Europe while Android has seen consistent year-on-year growth, according to new data.
The research, from SendGrid, the leading email delivery platform for email that matters, was collected over two ten-day periods in 2014 and 2015, and spans ten billion emails sent across SendGrid’s database of over 200,000 companies.

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Android Steadily Catching Up Apple on Opens and Clicks in E.U.

September 1, 2015

Research from email delivery platform SendGrid shows open and click rates for Apple have stagnated across Europe while Android sees healthy growth.

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Top 4 Tips to Manage Relationship Between Developers, Marketers

September 1, 2015

How can brands better manage the relationship between developmental and marketing teams? First, keep everyone in the loop from the start.
"Allow the marketer to work with with the sales team to identify clear goals for the development of a email marketing campaign," said Jesse McCabe, Director of Product Marketing, SendGrid.

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Made You Look! (Do Three Word E-mail Subject Lines Work Better?)

August 31, 2015

SendGrid’s stats are that 21.1 percent of three-word subject lines were the most engaging, even though they made up a mere 1.6 percent of 18-million e-mails reviewed for its report.

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SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We manage all of the technical details from scaling the infrastructure, to whitelist services and real-time analytics. We offer world-class deliverability expertise to make sure your emails get delivered.

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