2:00 - 2:30 Welcome and
SendGrid Email 101
We'll start with the basics of transactional and marketing email and give you a better picture of SendGrid's history.
2:30 - 3:15
Navigating the ISP landscape
Find out who the top ISP's are, what you need to do to keep them happy, and why you should care! Everyone wants to engage their customers, but did you know there are both positive and negative forms of email engagement? There are rules to playing the email game so come learn how to protect yourself from getting a bad sender reputation.
3:15 - 3:45 Guest Speaker Presentations
4:30 - 5:30
How to Navigate SendGrid API's
Time is valuable, especially developer time, and this session on API’s was created to help you make the most of it. Our email pro will walk you through the use and benefits of some of the SendGrid APIs, customer case studies, and real-time demos.
4:30 - 5:00 Tricks and Trends in Email Marketing
5:00 - 5:30
Tips for Incorporating Marketing Messaging into Transactional Email
Transactional email is different from marketing email… but you can put some marketing in your transactional email… Confused yet? We’ll break each down by definition and reveal easy ways to integrate the two. Learn tips on how to combine the two for a seamless co-existence and the best ways to measure performance. You’ll leave with a greater understanding of how to make that boring password reset notice into an effective, engaging email powerhouse!
5:30 - 7:00 Happy Hour